by Darryl DeLong

1. Start a newsletter that people can subscribe to, and use an
autoresponder service like GetResponse (www.getresponse.com) or
Aweber (www.aweber.com) to capture and store your subscribers'
contact information.
 
2. Use the double-opt rather than single opt-in method to
capture qualified targeted leads. Why? Because double opt-in
requires new subscribers to confirm their subscription (yes, I
want what you have to offer) and reduces the chances of a
bounced email.
 
3. Refer people to your web page that offers them a freebie
(free report, ebook, etc.), capture their name, email address &
phone number (optional) and then take them to your home page
while behind the scenes your autoresponder provides a series of
follow-up emails to them automatically, re-introducing yourself
and your business offer. Studies show that most people need to
see your offer at least 7 times before they make a decision to
purchase.
 
4. Include a headline & outline the features/benefits of the
product or service you are offering on your web site. Make it
easy for your audience to understand what they will gain by
buying from you.
 
5. Include written testimonials from people who have used your
product or service on your web site. Include audio testimonials
that prospects can listen to and you will really capture their
attention.
 
6. Let your "personality" come across in your newsletters.
Allow your subscribers to know who you are and what you are
about. Keep it real and be honest with them. By establishing
trust and credibility with your prospects, you will greatly
increase the return on your investment in time and money.
 
7. Be sure to include plenty of informational articles on your
web site that focus on educating your visitors. Add or replace
older articles with new ones on your web site each month. Keep
you web site content fresh and exciting to your viewing
audience. The more content you have the better. Search engines
tend to rank sites higher that have a good deal of content and
good content keeps your visitors or prospects coming back for
more.
 
8. Write an informational article about a topic related to your
business and post it on your web site. Include an "About The
Author" resource box at the bottom of the article that includes
your name, company, telephone number, address, web site link and
your permission to re-print and use your article on their web
site or e-zine as long as your resource box remains intact.
Submit your article to web sites like
http://www.ezinearticles.com and watch your web site traffic
increase substantially.
 
9. Include a "Refer a Friend" section on your web site and add
a hyperlink to this in your newsletter. This gives your
visitors and subscribers and opportunity to share your URL with
others. Most autoresponder packages make it easy to do this.
 
10. Start your own affiliate program using an affiliate
management solution like AssocTRAC (www.assoctrac.com). Promote
your new affiliate program on your web site or newsletter. Watch
as you recruit a global sales force eagerly willing to promote
what you have to offer. They send you a paying customer and you
cut them a commission check. It's as simple as that.


About The Author: Darryl DeLong is a sucessful Internet
Marketer and Ezine Publisher. Learn how to build up your opt-in
list, increase site visitors and sales with my brand new ebook
entitled "Viral Internet Marketing Strategies" get a free copy
here: http://www.viral-internet-marketing.com

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