Marketing -- Simple or Hard?

Copyright 2006 Marketing On The Playground (TM)

We all have choices in our lives and I remember saying to a
therapist years ago -- "experiences need to be difficult
for me to learn." I remember the look I received in return
from a person that had been through more life experience
than me and "knew" I was being, for lack of a better word,
a martyr. However, I was "all knowing" at the time and was
quite set in my ways that if anything was worth learning
and worth doing, it must be difficult. WRONG!

When I first started my business, Marketing was hard. It
was hard because I let it be hard. I even supported it
being difficult by saying, "I wasn't a marketer. I just
want to do what I do best and let my prospective clients
waltz to me." I was my own cheer squad of "Sis Boom Bah --
Marketing is Hard" over and over.

The fact is, anything is hard if you give it that kind of
support. To flip that around, anything is easy if you think
it so. Now, how do you make something easy that's a
struggle?

1. First and foremost -- make it (them) your ally and give
up the struggle!

Let me give you a personal example. I remember when I first
came up with a new style of marketing approach; people
didn't get it and of course, didn't support it. What I
realized was those people were actually doing me a favor.

I knew deep down I had something and they fueled the flame
inside of me. I began to really appreciate their negative
support almost to the point of asking for more...but I
didn't. Because those people became my allies, I now have a
business helping others find their inner marketer. I did a
basic, simple flip from negative support to ally.

Write a marketing example down that you're struggling with
and turn it into a positive.

2. Keep it Simple -- Marketing is 'smply' letting people
know what you do.

How many times have you thought you needed some big
elaborate marketing plan to make successful connections? Of
course, the next step to that is when you thought you
needed an elaborate plan, how fast did you stop in your
tracks and out went your marketing?

To keep it simple, think of what you enjoy doing. I love to
bring solo-entrepreneurs together to brainstorm, both
in-person and tele-conference. They really get a lot out of
it and I meet more possible clients. I am 'simply' bringing
a group together in a format that I enjoy and as the
facilitator, all participants know what I do because I tell
them about my business and myself during my introduction.

Write down what you enjoy doing that would gather your
prospective clients together. Then, create a format to
benefit their business and introduce yourself.

3. Write from your Heart -- Tell a story of an experience.

Articles on the Internet or in print happen to be one of
the best ways to get yourself in front of people. Guess
what I hear the most? "No one would want to read anything
of mine and I'm not a good writer."

My response to "No one would want to read anything of mine"
is don't sell yourself short. So many of us take our
talents for granted or don't even look at them as talents.
I bet if you searched the Internet you would find something
for sale as a product or service that you do quite
naturally AND you may do better. Don't hold your
information back -- get it out there and if you think
you're not a good writer, simply tell a story and write
from your heart. It doesn't get any better than that.

Marketing can be very simple and basic if you let it be.
You can make it difficult by letting it be this HUGE thing
or you can see it for what it really is -- letting others
know what you do via basic, simple methods. And don't
forget; turn your Nay Sayers, into your allies.


About the Author:

Beth Woodward, CPCC, CEK (Chief Executive Kid) is the
creator of the popular "MY WAY" Marketing Plan and The Top
10 "MUST KNOW" Marketing Basics for Success. Receive the
FREE 5-Step e-course How To Market Your Way!
http://www.marketingontheplayground.com

===========================================================
The Internet Marketing Center's top rated Affiliate Program
is 100% free to join and gives you the ability to INSTANTLY
GENERATE AN ONGOING STREAM OF INCOME without any cost or
obligation on your part.

To start maximizing the profit-producing power of your web
site in the next 10 minutes, go to...

http://www.marketingtips.com/sr/t.x/811439

... and take advantage of the arsenal of Internet marketing
tools they provide you with just for joining!
===========================================================