THE
WINNING ADVANTAGE eZINE
Sunday, November 28, 2004
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The
Winning AdVantage eZine is dedicated to the enhancement of your
Home-based Internet Marketing Business Success.
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Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com
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You are receiving this publication because you subscribed
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In This Issue:
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1. Message from the Editor
2. Feature Article - "The Ten Web Page "Commandments"
by Jim Edwards
3. Free Ads
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Dear Reader,
Thanks for inviting me to your e-mail in-box and WELCOME to all our new
subscribers!
Please contact me with any questions or comments. I am here to help and
welcome
any help or advice you may offer.
As always, I hope you'll enjoy and profit from reading "The
Winning AdVantage".
Cordially yours,
Earl Savage, Publisher
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends,
downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to
hear from you.
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=>> Top Sponsor Ad
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=>> Feature Article
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The Ten Web Page "Commandments"
- by Jim Edwards
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
=====================================
"What makes a great web page?"
People ask me this all the time, though they often
encounter difficulty boiling the question down to so few
words.
Every serious website operator wants to know how to create
and maintain the best possible website that makes them the
most money and builds the largest subscriber base!
The following "commandments" represent the ideals towards
which every new or existing website should strive.
1. Thou shalt have a Purpose
Clearly define the site's purpose and ensure all content
(pages, graphics and text) tightly focus on that purpose.
Discard all extraneous material... only give people exactly
what they came for!
2. Thou shalt be Lightweight
Use only small, fast loading graphics. If you must use
large graphics use thumbnails and image slicing to diminish
the size of every file to less than 12-15kb. Use standard
optimized gif's and jpg's and avoid anything that requires
the user to download a "plug-in" to view your content.
3. Thou shalt Load Fast
Each and every page on your site should weigh in under 30-
60KB total, including graphics and navigation.
If your pages must be larger, such as the case with long,
1-page sales letters, make sure the top part of the page
loads fast so surfers can read your headline and
introduction while the rest of your sales letter loads
further down and out of site.
4. Thou shalt not use False Code
Use only html. Never use java, xml, dhtml or other forms of
code that require a surfer to keep their browser set up
"correctly" to accommodate your page. This is especially
true when using "cloaked" pages that require the use of
javascript in order to work correctly.
5. Thou shalt respect the Search Engines
If you want search engine traffic, use whole web pages that
don't incorporate frames. Search engines get confused
trying to read content from most frames pages because the
designers don't set them up with the proper information in
the correct frame.
6. Love thy Surfers and Visitors
Design for "last year's" technology so surfers using 56K
modems can download and use the site quickly and easily. If
you design only for people with high-speed Internet
connections (DSL and cable) you have eliminated 85%+ of
your potential market.
7. Thou shalt not Annoy
Use only stationary text and graphical layout elements. No
Scrolling text, marquees, or animations of any kind,
including rollover buttons.
This "eye candy" steals valuable bandwidth and adds little
to a site's main purpose, especially for returning visitors
who just want information, not a carnival sideshow.
8. Thou shalt Not Scroll Left or Right
Design your pages so they never force a visitor to scroll
left or right, no matter what the resolution settings on
their monitor. Sites that read "best viewed at 800 x 600"
really say "look at it my way because I don't care about
your preferences or limitations."
9. Thou shalt stay Consistent
Include a standard navigational structure on every page.
Though it may mean a serious challenge for the designer,
users should only need to click once to find every major
section of a site.
Also, this includes using standard link colors in all text
links. Blue: hyperlink; Purple: visited hyperlink; Red:
active hyperlink.
10. Thou shalt Know Thy Traffic
Use a site-wide statistics program that enables you to
determine what brings someone to the site, where they go
once they arrive, and when and where they leave.
This critical information helps with marketing efforts as
well as identifying parts of the site that need tweaking or
adjustment to help you increase sales. If everybody bails
from your site at the same page, knowing this can help you
change the page so people go from "bail mode" to "buy
mode"!
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Jim Edwards, author of numerous best-selling ebooks, earns
thousands in affiliate commissions every month! Jim has
developed "Affiliate Link Cloaker," the easy, FAST, safe
way to STOP affiliate link "hijackers" Dead in their tracks!
Click Here => http://hop.clickbank.net/?esworld/cloaklinks
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=>> FRËË ADS
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Subscribers are offered free ads to promote their Internet
businesses and opportunities. To submit an ad for publication,
send an e-mail to freeads@esworldmarketing.com with "FRËË AD"
in
the subject field and your ad copy included in the body of the
message. Ad copy must be limited to 5 lines, 60 characters per
line. Ads not meeting these criteria will not be published.
You can also post your FRËË Classified ads at:
http://www.esworldmarketing.com/cgi-bin/c/classifieds.cgi
The Winning AdVantage is not responsible for the content of
ads. Use your own discretion when replying to ads.
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That's all for this time - thanks for reading!
To contact us, mailto:winning@esworldmarketing.com
Your success is our success!
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=>> OUR MISSION
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We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing
skills and promote their home-based Internet marketing businesses and
affiliate opportunities.
This publication features tips, techniques and how-to articles on such
topics as ad copy writing,
finding good free or inexpensive places to post ads, finding the best
available resources, and other
issues related to making money on the Internet. The
Winning AdVantage eZine is dedicated to the enhancement of your
home-based Internet marketing business success.
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=>> Subscribe & Un-subscribe Instructions
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To subscribe or unsubscribe, visit our Web site at: http://www.esworldmarketing.com/eswm/1.htm
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Copyright 2001-2004
The Winning AdVantage Ezine All rights reserved.
The
Winning AdVantage is a publication of ES World Marketing
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